New branding strategy for Mauritius to boost tourism

Mauritius will now attract even more visitors, due to the launch of the new ‘Brand Strategy’ of the island. The Brand strategy was officially launched at Citadelle, in the uphill of Port-Louis. The phrase "Mauritius C’est un plaisir" (Mauritius-It’s a Pleasure) will also accompany the branding strategy.

Speaking to about 1500 honored guests – Prime Minister Navin Ramgoolam addresses the unveiling as "a decisive moment!" The logo used in the branding strategy harps upon the key selling features of Mauritius. It incorporates the mystical and timeless mountain “Pieter Both” of Mauritius and the four colors, which symbolize the island’s harmonious diversity.

Indeed, a visit to Mauritius, as the slogan says, “is a pleasure”. The new strategy serves to build up a new and much stronger international image. This will definitely go on to add value to Mauritius as a primary tourist destination. While unveiling this new branding strategy, the Prime Minister points out that the healthy business environment and the stable economy of Mauritius makes tourists feel safe and at home in this island country. The hospitality and keen sense of value among the populace also contribute to the popularity of this island nation.

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