Maldives targets mass market with affordable hotels

August 28th, 2009 No Comments
Posted by 360 Degree World

The island nation of Maldives has continued to cater a wide range of tourists but in the early years, Maldives served as a destination for costly holidays. This has eventually led the island to become a symbol of luxury beach vacations. However, with the recent economic downturns, the government of Maldives has planned to draw upon measures to welcome all types of tourists from all all over the globe.

The newly elected President of Maldives Mohamed Nasheed has stated that he would allow the establishment of cheap guesthouses and two and three-star hotels on the islands. Several guesthouses and hotels will also be constructed on uninhabited islands. The government aims to make the island nation a more affordable holiday destination for the tourists.

The President has further stated that the construction of cheap guesthouses and two and three star hotels is likely to be sustained and the new properties would be approved only if there is willingness among the developers to invest in infrastructure and public transport links to the islands.

In the past, Maldives used to attract around 200,000 British holidaymakers, but unfortunately the number of visitors have declined noticeably in the last two years. In February, the number of British visitors fell by 24% as compared with the same month last year. Meedhupparu, a four Star resort of the island revealed that in the last month it has trimmed the number of employees to one third.

To pave the way for huge tourists to visit the island many travel operators and hoteliers have already reduced their rates. The British tour operators are presently offering weeklong packages in the Maldives for as little as £649.

The government is hoping that developing properties for mass markets might attract an extra 100,000 Britons, including backpackers and the travelers who pack their bags every alternate year. Moreover, the government has resolved to make Maldives the world’s first carbon-neutral country by resorting to the use of renewable energy within a decade.

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